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"David Kiley has captured what made the company and the brand so special ... it is a valuable read for anyone in business ... a fun and important story about a fun and important brand."
Donny Deutsch, chairman of Deutsch
Advertising and CNBC contributor.
"David Kiley has painted a vivid and insightful picture of the genesis of Volkswagen ... an intimate view of the personalities and business intrigue in the unfolding Volkswagen drama."
Dr. David Cole, director of The Center for
Automotive Research, Ann Arbor, MI.
"The bottom line is that this book is both a history lesson in brand development and the making of a corporate icon and a walk down memory lane for a generation of Americans who fondly recall bell-bottoms and platform shoes."
USA Today
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"A lot of us in the auto industry watch and study BMW closely because it does so many things right. Lately, it has made many controversial choices in designs ad new products that are testing its track record. David Kiley does an excellent and timely job of exploring what has been right about BMW and asking the right questions about whether it will continue to lead then industry in brand and product focus and excellence. A fascinating read."
Bob Lutz -- Vice Chairman of General Motors
"David Kiley has captured the unique DNA of BMW and presents it in a straightforward and readable manner. He gets at the essence of the BMW brand and what makes it tick."
J.D. "Dave" Power, founder of
J.D. Power and Associates
"Kiley takes a look under the hood at BMW with this journalistic review of the German brand from past to future. Concentrating heavily on the personalities at BMW, Kiley places the reader in the context and competitive landscape of BMW's history and present."
brandchannel.com